Strategy for sustainable growth


SME Consultancy and research.


As a start-up company, the consultancy frequently discovered unanticipated opportunities, some of these appeared relevant or lucrative, but the directors were unsure which if any of these should be pursued.


The client needed to ensure that limited resources were being efficiently and effectively utilised in a manner that would result in sustainable growth in line with the strategic aims of the company.


The solution was to devise a strategy tool that took the directors from their strategic aims through a process of defining “what success looks like.”

By identifying where the company needed to be in 3 years against each strategic goal and comparing to where the company was now, gaps could be quantified in terms of resource requirements and therefore cost and financing implications understood.

The tool enabled each new opportunity to be considered against the strategic priorities.  This elegant strategic alignment model ensured that for each opportunity resources were either allocated in line with strategic growth, or – if the opportunity was not fully aligned but was deemed worthy of pursuing – that the impact on the pursuit of strategic growth was understood.


The directors were back in control of the direction the company and confident in their ability to evaluate the impact of all future opportunities as they arose.

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